Tribes: We Need You to Lead UsPenguin, 16 oct. 2008 - 160 pagini The New York Times, BusinessWeek, and Wall Street Journal Bestseller that redefined what it means to be a leader. |
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... create change . And so a movement grows . The Tribe Inside Mich Mathews is the senior vice president of Microsoft's Central Marketing Group . Bill Gates and Steve Ballmer have relied on her to market Microsoft for about a decade . You ...
... create and shape the company's marketing . The tribe listens to Mich ; they respect her and they follow her . The attention paid by this internal tribe is a hard - earned privilege and a valuable responsibility . This is a book for ...
... create movements . The marketplace now rewards ( and embraces ) the heretics . It's clearly more fun to make the rules than to follow them , and for the first time , it's also profitable , powerful , and productive to do just that ...
... marketplace is rewarding organizations and individuals who change things and create remarkable products and services . • It's engaging , thrilling , profitable , and fun . • Most of all , there is a tribe of 12 SETH GODIN.
... creating change that you believe in . My thesaurus says the best synonym for leadership is management . Maybe that word used to fit , but no longer . Movements have leaders and movements make things happen . Leaders have followers ...