Tribes: We Need You to Lead UsPenguin, 16 oct. 2008 - 160 pagini The New York Times, BusinessWeek, and Wall Street Journal Bestseller that redefined what it means to be a leader. |
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... everything to do with people . You don't need a keyboard to lead ... you only need the desire to make something happen . And if you don't have that desire , don't panic . Sometimes it's okay not to take the lead , sometimes it's okay to ...
... everything . This book says something new . Everyone is not just a marketer - everyone is now also a leader . The explosion in tribes , groups , covens , and circles of interest means that anyone who wants to make a difference can ...
... everything . Marketing created leverage . Marketing certainly changed the status quo . Most of all , marketing freed and energized the tribe . If the tribe doesn't like the king , they're now free to leave . The changing status quo isn ...
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