Tribes: We Need You to Lead Us

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Penguin, 16 oct. 2008 - 160 pagini
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The New York Times, BusinessWeek, and Wall Street Journal Bestseller that redefined what it means to be a leader.
 
Since it was first published almost a decade ago, Seth Godin's visionary book has helped tens of thousands of leaders turn a scattering of followers into a loyal tribe. If you need to rally fellow employees, customers, investors, believers, hobbyists, or readers around an idea, this book will demystify the process.
 
It's human nature to seek out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads).  Now the Internet has eliminated the barriers of geography, cost, and time. Social media gives anyone who wants to make a difference the tools to do so.
 
With his signature wit and storytelling flair, Godin presents the three steps to building a tribe: the desire to change things, the ability to connect a tribe, and the willingness to lead.
 
If you think leadership is for other people, think again—leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma led a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, ran her internal tribe of marketers from her cube in Seattle.
 
Tribes will make you think—really think—about the opportunities to mobilize an audience that are already at your fingertips. It's not easy, but it's easier than you think.
 

 

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Purple Cow The Big Red Fez Survival Is Not Enough Unleashing the Ideavirus Permission Marketing AND CHECK OUT THESE FREE E-BOOKS (GOOGLE 'EM): Knock Knock Who's There Everyone's an Expert The Bookstrapper's Bible There are more than two ...
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This means that existing tribes are bigger, but more important, it means that there are now more tribes, smaller tribes, influential tribes, ... There's an explosion of new tools available to help lead the tribes we're forming.
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The Opportunity It's simple: there are tribes everywhere now, inside and outside of organizations, in public and in private, in nonprofits, in classrooms, across the planet. Every one of these tribes is yearning for leadership and ...
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With tribes flourishing everywhere, there's a vast shortage of leaders. We need you. My thesis: • For the first time ever, everyone in an organization—not just the boss—is expected to lead. • The very structure of today's workplace ...
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Most of all, there is a tribe of fellow employees or customers or investors or believers or hobbyists or readers just waiting for you to connect them to one another and lead them where they want to go. Leadership isn't difficult, ...

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LibraryThing Review

Comentariu Utilizator  - greeniezona - LibraryThing

Another book on my quest to pick up management/leadership tips without going to a seminar. This book was fairly highly reviewed. As I read it, my opinion swung about wildly. The tone is very rah rah ... Citește recenzia completă

LibraryThing Review

Comentariu Utilizator  - ElisabethZguta - LibraryThing

I enjoyed reading the book, nodding my head the entire time. So much of what Seth points out, I can relate to looking back at my own experiences in the past. I understand the power behind the tribe ... Citește recenzia completă

Alte ediții - Afișează-le pe toate

Tribes: We Need You to Lead Us
Seth Godin
Previzualizare limitată - 2008
Tribes: We Need You to Lead Us
Seth Godin
Previzualizare limitată - 2008
Tribes: We Need You to Lead Us
Seth Godin
Nu există previzualizare disponibilă - 2008
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Termeni și expresii frecvente

action actually become believe better bigger blog build challenge commitment communicate connected corporate costs course create criticism customers difference difficult don’t easy embrace employees engaged everything fact factory faith fans fear feels follow future give going grow happen hard hear heretics huge idea imagine important individuals industry initiative innovation interesting Internet it’s join lead leaders leadership leading a tribe leverage listen living look manage matter means mediocre million movement never nonprofit opportunity organizations person push realize religion remarkable requires risk rules share simple someone spread started status quo stories stuck stuff successful talking tell That’s there’s they’re things thousand tribe true trying turn understand waiting weeks what’s worth writing wrong

Despre autor (2008)

Seth Godin is the author of more than a dozen bestsellers that have changed the way people think about marketing, leadership, and change, including Permission Marketing, Purple Cow, All Marketers Are Liars, Small is the New Big, The Dip, Tribes, Linchpin, and Poke the Box. He's an entrepreneur, the founder of several successful businesses, and a popular TED speaker. He writes one of the most influential business blogs in the world at sethgodin.com.

Informații bibliografice

QR code for Tribes
TitluTribes: We Need You to Lead Us
AutorSeth Godin
EditorPenguin, 2008
ISBN1440644500, 9781440644504
Lungime160 pagini
  
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