Tribes: We Need You to Lead UsThe New York Times, BusinessWeek, and Wall Street Journal Bestseller that redefined what it means to be a leader. |
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... of telling stories about the things we make—stories that sell and stories that spread. Marketing elects presidents, and marketing raises money for charity. Marketing also determines if the CEO stays or goes (Carly Fiorina learned ...
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LibraryThing Review
Comentariu Utilizator - greeniezona - LibraryThingAnother book on my quest to pick up management/leadership tips without going to a seminar. This book was fairly highly reviewed. As I read it, my opinion swung about wildly. The tone is very rah rah ... Citește recenzia completă
LibraryThing Review
Comentariu Utilizator - ElisabethZguta - LibraryThingI enjoyed reading the book, nodding my head the entire time. So much of what Seth points out, I can relate to looking back at my own experiences in the past. I understand the power behind the tribe ... Citește recenzia completă