Tribes: We Need You to Lead UsPenguin, 16 oct. 2008 - 160 pagini The New York Times, BusinessWeek, and Wall Street Journal Bestseller that redefined what it means to be a leader. |
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... stories , on things that matter , and on things they believe in . So here we are . We live in a world where we have the leverage to make things happen , the desire to do work we believe in , and a marketplace that is begging us to be ...
... stories about the things we make stories that sell and stories that spread . Marketing elects presidents , and marketing raises money for charity . Marketing also determines if the CEO stays or goes ( Carly Fiorina learned this the hard ...
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