Tribes: We Need You to Lead UsPenguin, 16 oct. 2008 - 160 pagini The New York Times, BusinessWeek, and Wall Street Journal Bestseller that redefined what it means to be a leader. |
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... hard - earned privilege and a valuable responsibility . This is a book for anyone who chooses to lead a tribe . Inside or out , the possibilities are huge . The Opportunity It's simple : there are tribes everywhere now , inside and ...
... CEO stays or goes ( Carly Fiorina learned this the hard way ) . Most of all , marketing influences markets . Marketing used to be about advertising , and advertising is expensive . Today , marketing is about engaging with TRIBES 15.
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