1 time... 4 times within 1 year. 8 times within 1 year.. 13 times within 1 year_ 14 lines minimum. Schools and camps Amount $2.43 2.30 2. 24 2.11 General-A. Linage counts toward R.O.P. contract fulfillment. B. Mail order rates on request. Page Premiums-When Available: Back Page $235, Page 2 or 3 $150, Page 5 $100. Split Run $185.00 monotone or color. 170 line minimum. Optional dates required. Specifications, Mechanical Information-a. Page size 10" wide x 12" deep. 5 columns to the page, 170 agate lines deep. b. Acceptable advertisement sizes. Center spread (11 col. x 170 lines) 1 page (5 col. x 170 lines). 3th page (3 col. x 170 lines). or (5 col. x 102 lines) 1⁄2 page (21⁄2 col. x 170 lines). or (5 col. x 85 lines) -th page (2 col. x 170 lines). 10th page (2 col. x 127 lines). or (3 col. x 85 lines). 1th page (1 col. x 170 lines). or (2 col. x 85 lines) 320th page (1 col. x 127 lines). oth page (1 col. x 85 lines). or (2 col. x 42 lines) - 120th page (1 col. x 42 lines). 74 2034" x 12" 10' x 12' 5%" x 12" 10" x 7516" 4%" x 12" 10" x 616' 3" x 12" 3%' x 9/16" 5%' x 6/16' 1%" x 12" 3% x 616" 18" x 916' 1%" x 616" 3" x 3" 78 1%" x 3" c. Closing Date Complete material must be delivered to Standard Gravure Co., P.O. 995, Louisville, Ky., 40201, not later than fifth Thursday before publication date. d. Cancellation-Will not be accepted later than fifth Thursday preceding publication date for both color-gravure and monotone. e. Positives and color guides furnished by advertiser. f. All terms and conditions set forth in General Rate Card No. S-9 apply. 7. T.V. Channels-Sunday Insert TV Magazine Note: In noncoated portion of book, black and I color available. Black and 1, 2, and 3 colors on 7-coated wrapper pages 1 Flat rate does not apply towards page contracts. Color not available in less than page sizes. General information-a. T.V. Channels consists of two sections bound together. Outer 8 pages on coated stock. Printed Letterpress. b. Deadline: Reservations, Kills or Size Changes-6 pm, 13 calendar days before publication. Color deadlines on request. c. Specifications: Trimmed page-84" x 10%". Printed surface-7%" x 9%". Double Truck-15% " x 95g". Bleed available. d. Mail order rate schedule on request. e. Preprinted inserts accepted. Specifications on request. f. All terms and conditions set forth in General Rate Card S-9 apply. 8. Color—R.O.P. (Ad Pro Inks Used.) All R.O.P. color advertising qualifies for discount from equivalent black and white rates PLUS color premium. See volume and frequency discount for B&W rate schedule. Available Daily and Sunday. Minimum 1,000 lines. Note: Above are 1 time rates. Subject to B & W volume or frequency rates listed under rate, p. 1, 2 percent color premium discount for 52 or more color advertisements within contract year. Color Premiums For ad sizes, other than those above, use applicable B&W line rate plus the following applicable flat costs: Black & 1 color--- Black & 2 colors- Daily Sunday Black & 3 colors----- Color Information and Closing Dates (1) 1 color-reservations 5 days in advance. Printing material 3 days in advance where Ad Pro 41, 42, 43 or 45 ink is required. Special ink 5 days in advance (3 day option requested). Special ink (other than 41, 42, 43 or 45) $60.00 extra. Cancellation-4 days notice required. (2) 2 or 3 colors and black: Reservations 10 days in advance. Complete printing material full week in advance. Cancellation date : 5 days in advance. (3) Full page 144" x 22" (direct casting). (4) 3 sets progressive proofs and 6 complete proofs must accompany all plates or mats. 4 registration marks required on plates or mats. 2 sets of mats requested for direct casting. (5) Three full cols. acceptable but charged at 1,000 lines. Full Color Printing Material Prepositioned direct cast mats preferred. Otherwise, Repro proofs, scotch prints, original art separated or registered engravings. 9. Resort & Resort Hotels-Daily or Sunday Resorts, Resort Hotels, Chambers of Commerce, State Travel and Tourist Commissions, Travel Agents: 1 time 5 times within one year---10 times within one year--15 times within one year- 52 times within one year-- 7 line minimum. Combination Rate available. (See Section 1.) 10. Political Amount $2.25 1.96 1.90 1.80 1.71 National elections-General Rates Apply. State, county and municipal elections $1.66 Daily FLAT-$1.83 Sunday FLAT. 11. Split-Run (when available) Minimum size--100 lines: $185 extra. R.O.P. Color $240 extra. (Where price is shown-must be same in both pieces of copy.) STRIPS-Minimum 14 lines x 7 col. maximum 21 lines x 7 col. $3.81 per line. Forms close 25 days in advance of publication. 6 weeks cancellation notice required. DIRECT ACCOUNTS: Puck The Comic Weekly, 235 E. 45th St., New York, N.Y. 10017 (212/490-0600) will furnish information, costs and production material. Daily Comic Pages-General Rate volume or frequency schedule applies 35 and 70 lines by 4 and 5 col. acceptable when space is available. Financial Page-General Rate volume or frequency schedule applies. Strips when available on Financial Pages Daily or Sunday, 8 cols. x 14 lines minimum to 35 lines maximum only-regular rates. 15. Radio, T.V. or Station Advertising All terms and conditions set forth in General Rate Card No. 5-9 apply. 16. Circulation a. Member of A.B.C., A.N.P.A., Metropolitan Sunday Newspapers, Inc., Puck, The Comic Weekly, Media Records, Bureau of Adv., I.N.A.E. and Newspaper Preprint Corp. b. Morning and Sunday. c. Single Copy: 15c daily, 50c Sunday. d. Monthly Home delivery Rate, Daily & Sunday, $4.75. A.B.C. Publisher's statement, 6 months ending Mar. 31, 1973 Daily (Monday thru Friday). Saturday Sunday 17. Commission and Cash Discounts 535, 010 511, 548 710, 148 Agency commission-15% cash discount 2% of not. allowed only to qualified advertising agencies for payment on or before the 15th of the month following publication of advertising. Payment of account is not dependent upon receipt of tear sheets. Feature Pages and Sections: Food Section-Thursday. Book Reviews-Monday through Saturday. Travel Section-Sunday. Real Estate-Saturday. Radio & TV Page-Daily and Sunday. Women's Pages-Daily and Sunday. Garden-Friday, Saturday and Sunday. Outdoor Page-Tuesday, Friday and Sunday. PanoramaThursday. Close noon Monday. Book World-Sunday. Merchandising-Research-a. Merchandising Services available. b. Shopping center and supermarkets map available. 18. Miscellaneous a. Advertising, subject to publisher's approval. b. Tear sheets (checking copies) supplied by Advertising Checking Bureau. c. The Publisher reserves the right to gray or Benday reverse plates, heavy rules or type. d. Til forbid orders accepted on written order only. e. Not responsible for advertising plates and mats left in publication office more than 30 days after insertion. f. The Washington Post shall be under no liability whatsoever for an act of God such as rain, wind, sleet or snow, which may in any way prevent distribution of its circulation, totally or in part. g. The Washington Post shall be under no liability whatsoever by reason of any error for which it may be responsible in connection with any advertisement, beyond liability to give the advertiser credit for so much of the space occupied by the advertisement as is materially affected by the error and its obligation to give such credit shall not apply to more than one incorrect insertion under any contract or order unless it is notified of the error prior to repetition of the insertion. h. The Washington Post cannot be responsible for errors in advertising submitted too late for proof service. i. All simulated reading matter must be marked "Advertisement." j. All referral ads must be complete ads. k. The advertiser and advertising agency assume liability for a contents (including text representations and illustrations) of advertisements published and also assume responsibility for any claims arising therefrom made against The Washington Post. 19. General Advertising Representative Sawyer-Ferguson-Walker Company: New York, N.Y.-245 Park Avenue 10017 212/661-6262. Chicago-111 E. Wacker Dr. 6060 312/329–1780. Detroit-Northland Towers, Southfield, Mich. 48076, 313/442-5950. Philadelphia-2 Penn Center Plaza 19102 215/568-8070. Atlanta-3390 Peachtree Rd. N.E. 30326 404/261– 1362. Los Angeles-1930 Wilshire Blvd. 90067 213/483-6595. San Francisco-220 Bush St. 94104 415/421-5707. Minneapolis-910 Foshay Tower 55402 612/339– 4931. Dallas-300 N. Ervay St. 75201 214/742-1361. Charlotte, N.C.-1515 Mockingbird La. 28209 704/523-5486. Wellesley, Mass.-40 Grove St. 02181 617/237– 5640. Hotel & Resort Representatives: Metropolitan Publishers Representatives, Inc.-Atlanta-2045 Peachtree Rd., N.E. 30309 404/233–5077. Miami-924 Lincoln Rd. 33139 305/538-4630. Montreal-1255 University St. 514/866-5381. Tampa-4310 Dunbarton 33611 813/830-0082. Toronto-2 Carlton St., Suite 1518 M38 1JE 416/362-2484. International Representatives: John McKim White, Vienna, Austria; Rita Ambar, Lisbon, Portugal; Angola; Antonio Sambrotta, Rome, Italy; INPRA, Piraeus, Greece; Media Representatives Inc., Manila. Tokyo, Thailand, Singapore; The Far East; Epoch Publicity Agency, Taipei, Tawain; Parker Associated Representations (Pty.) Ltd., Sydney, Australia; C. K. Beckett, Auckland, New Zealand; RKL y Asociados, Mexico City, Mexico; Asia Service Co. Ltd., London, United Kingdom and Ireland; Richard A. Stagel, Casablanca, Morocco; CIPE, Barcenola, Spain; Pyramid Advertising Agency, Cairo, U.A.R.; Triservice Rutenacht SA, Geneva, Switzerland: Univ-Adverts, Madras, India; Fred Anthony, 35 E. 35th St., New York, N.Y.; Special Sections. 20. Mechanical Requirements The advertiser and/or agency shall designate the width in columns and exact depth in which case the newspaper agrees to publish and bill advertisement in exact space ordered, measurement to be from cut-off rule to cut-off rule. Where printing material furnished does not measure up to space ordered after shrinkage, the Post will space out the advertisement between cut-off rules to the exact amount of space ordered. Where ads are positioned at the bottom of the page, a dash or dot may be substituted for the cut-off rule to designate the true bottom of the type page. a. Note: The following sizes are for type forms-this allows for the necessary shrinkage to actual published size. 1 Column-11 picas wide; full page-90.4 picas wide; full page depth-1361⁄2 picas. Depth-allow one line of space for skrinkage of each 50 lines in depth. b. Center double spread, charged as 17 columns, 31" wide; 13 columns mini mum. c. 4-Color or 3-Color Plates: 88 picas wide, 309 lines deep for full page; 7 cols.-12%" wide; 6 cols.-10%" wide; 5 cols.-8%" wide; 4 cols.-7%" wide. Registration marks required on all color plates or mats. Progressive proofs should be included with printing material. Billed size page-309 lines by 8 columns size page-309 lines by 8 columns. Total-2472 lines. d. Advertisements over 270 lines deep will be charged full column depth. e. Half-tone Screen 65. f. Repro proofs, veloxes or original art preferred. g. Minimum copy 14 lines except Resort, 7 lines. h. Minimum depath for single column, 14 lines; double column, 28 lines; 3 columns, 42 lines; 4 columns, 56 lines; 5 columns, 70 lines; 6 columns, 84 lines; 7 columns, 98 lines; 8 columns, 112 lines. i. Artwork at advertiser's expense. GENERAL ADVERTISING RATES THE WASHINGTON STAR-NEWS RATE CARD NO. 43-EFFECTIVE FEBRUARY 1, 1974 1. Personnel President John H. Kauffmann; Advertising Director-Jack C. Schoo; Advertising Manager-Joseph H. Marsh; General Adv. Mgr.-Crosby N. Boyd, Jr.; Classified Adv. Mgr.-Lowell B. Steele; Special Features Mgr.-Geoffrey B. Beardall; Automotive Sales Mgr.-Robert Quinn. 2. Representatives Million Market Newspapers, Inc.: New York-6 E. 43rd St., 10017, Tel. 212986-3434; Chicago-333 N. Michigan Avenue, 60601, Tel. 312-782-0103; Detroit1 Northland Plaza, Room 1009, Southfield, Michigan, 48075, Tel. 313-442-5672; Los Angeles-3540 Wilshire Blvd., 90010, Tel. 213-381-2251; San Francisco-111 Sutter Street, 94104, Tel. 415-362-5422; Florida-Hawaii-Mexico-The Leonard Company, P.O. Box 687, Buena Vista Station, Miami, Florida 33137, (305) 7571531; Canada-American Publishers Reps., Ltd., Suite 200, 32 Front Street West, Toronto, Ontario, M5J-1C5 363-1388; Latin American Rep-Sullivan, Sarria & Assoc., Inc., 405 Park Ave., Suite 903, New York, N.Y. 10022 (212) PL2-1313. 3. Agency Commission and Cash Discount 15% 2% 15th following month. 4. Policy A. 30 days or more notice given of any rate revision. B. All advertising contracts and orders are accepted subject to the approval of the publisher and the provisions of the rate card. 5. General Advertising Rates Bulk contract rates—space within 1 year—general advertising—daily and Sunday |