The Fall of Advertising and the Rise of PRHarper Collins, 17 mar. 2009 - 320 pagini Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising. Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides valuable ideas for marketers -- all the while demonstrating why
Bold and accessible, The Fall of Advertising is bound to turn the world of marketing upside down. |
Alte ediții - Afișează-le pe toate
The Fall of Advertising and the Rise of PR Al Ries,Laura Ries Nu există previzualizare disponibilă - 2004 |