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A BILL TO PROHIBIT THE TRANSPORTATION IN INTERSTATE
COMMERCE OF ADVERTISEMENTS OF ALCOHOLIC BEVERAGES,
AND FOR OTHER PURPOSES

S. 2352

A BILL TO AMEND THE FEDERAL TRADE COMMISSION
ACT WITH RESPECT TO THE ADVERTISING OF ALCOHOLIC
BEVERAGES
S. 2365

A BILL TO AMEND THE FEDERAL TRADE COMMISSION
ACT WITH RESPECT TO THE ADVERTISING OF ALCOHOLIC

BEVERAGES

APRIL 21 AND 22, 1948

(See also hearings on S. 265, dated May 12 and 13, 1947)

Printed for the use of the Committee on
Interstate and Foreign Commerce

76162

UNITED STATES
GOVERNMENT PRINTING OFFICE

WASHINGTON: 1948

COMMITTEE ON INTERSTATE AND FOREIGN COMMERCE

WALLACE H. WHITE, JR., Maine, Chairman

CHARLES W. TOBEY, New Hampshire

CLYDE M. REED, Kansas

OWEN BREWSTER, Maine

ALBERT W. HAWKES, New Jersey

E. H. MOORE, Oklahoma

HOMER E. CAPEHART, Indiana

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EDWIN C. JOHNSON, Colorado
TOM STEWART, Tennessee

ERNEST W. MCFARLAND, Arizona
WARREN G. MAGNUSON, Washington
FRANCIS J. MYERS, Pennsylvania

BRIEN MCMAHON, Connecticut

EDWARD S. JARRETT, Clerk

EDWARD COOPER, Professional Staff Member

(Senator Reed was designated as chairman for these hearings)

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.475 25

1948

131

Page

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Gatling, Donald B., Chief, Division of Radio and Periodical Advertis-
ing, Federal Trade Commission, Washington, D. C.......

22

Greene, Dr. James H., executive vice president, Chamber of Com-
merce, Pittsburgh, Pa..

42

Grosse, Rev. E. E., First Church of the Nazarene, 3311 Gainesville
Street SE., Washington, D. C...

74

Hammaker, Bishop Wilbur E., president, Methodist Board of Temper-
ance, 317 Tromotu Building, Denver, Colo..

44

Hines, Lewis G., national legislative representative of the American
Federation of Labor, 901 Massachusetts Avenue NW., Washington,
D. C__

158

Howard, Dr. Clinton N., superintendent, International Reform Federa-
tion, 134 B Street, NÉ., Washington, D. C..

59

Jenkins, Arthur D., publisher, Carlyle (Ill.) Union Banner, represent-
ing National Editorial Association, Carlyle, Ill_
Johnson, Henry M., attorney at law, Louisville, Ky.

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Joyce, R. E., Jr., president, Distilled Spirits Institute, 1135 National
Press Building, Washington, D. C...

121

Lacy, Arthur L., enforcement supervisor, Alcohol Tax Unit, Depart-
ment of the Treasury, Washington, D. C.

27

Lahey, E. V., president, United States Brewers Foundation, Inc., 21
East Fortieth Street, New York, N. Y.--

173

Testimony of-Continued

Lusk, Rufus S., president, Washington Taxpayers Association, 1830
Jefferson Place NW., Washington, D. C...

Martin, Dr. R. H., editor, the Christian Statesman, Pittsburgh, Pa......

Morehouse Pgad B., Director, Bureau of Stipulations, Federal Trade

Commission, Washington, D. C...

Morris, Sam, Rev., 191 East Edgewood Place, San Antonio, Tex., radio

speaker for the National Temperance and Prohibition Council;

field speaker for the National Temperance League of America;

associate editor, the National Voice_

McMillan, George S., Yonkers, N. Y., chairman, Government Rela-
tions Committee, Association of National Advertisers, Inc....
O'Brien, Edward F., vice president, Frankfort Distillers Corp., repre-
senting Distilled Spirits Institute, 1135 National Press Building,
Washington, D. C._

O'Neill, John E., general counsel of the Small Brewers Committee,
604 Washington Building, Washington, D. C...
Plone, Albert A., representing the Glass Bottle Blowers Association
of the United States and Canada, 511 Market Street, Camden, N. J.
Quillan, Joseph J., representing the International Brotherhood of
Teamsters, Chauffeurs & Helpers of America, 704 South Fourteenth
Street, Newark, N. J...

Rossi, Edmund A., manager, Wine Advisory Board, 717 Market Street,
San Francisco, Calif.

Sands, Charles E., Hotel and Restaurant Employees and Bartenders
International Union, 528 Walnut Street, Cincinnati, Ohio.
Strachbein, O. R., executive secretary of America's Wage Earners'
Protective Conference, 601 Carpenters' Building, Washington,
D. C____

Sullivan, John Dwight, general counsel, Advertising Federation of
America, 330 West Forty-second Street, New York, N. Y..
Todd, Arthur J., manager, Washington office, Committee on Publi-
cation, the First Church of Christ Scientist, Boston, Mass.

Turnley, E. W., furniture wholesaler and manufacturer, Nashville,

Tenn

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Wallace, Clayton M., general superintendent, Temperance League of
America, Indianapolis, Ind_.

56

Caddow, Harry A., secretary-manager, Wine Institute, secretary,
Wine Conference of America, 717 Market Street, San Francisco,
Calif____

Dunford, Dr. Edward B., counsel for the National Temperance
League, Washington, D. C.

208

201

Ferro, Anthony J., executive secretary of the New York State Council
of Brewery, Soft Drink & Distillery Workers, Inc., First National
Bank Building, Utica 2, N. Y..

209

Hammaker, Bishop Wilbur E., president, Methodist Board of Tem-
perance, 317 Tromotu Building, Denver, Colo...

200

142

Partain, Walter, executive secretary, Tennessee State Council of
Brewery Workers, 611 Palmetto Street, Chattanooga, Tenn..........

144

Rusher, Noble C., executive secretary, Illinois State Council of
Brewery Workers, 1225 Caroline Street, Pekin, Ill.

Wagner, Otto R., executive secretary, Minnesota State Council of

Brewery Workers..

Bakewell, Hon. Claude I., a Representative in Congress from the

Eleventh District of Missouri, to Hon. Wallace H. White, Jr.____.

Blake, Frank, director of public policy, Outdoor Advertising Asso-
ciation of America, Inc., Chicago, Ill., to Hon. Wallace H. White, Jr.
Cook, Harry H., president, American Flint Glass Workers Union,
Toledo, Ohio, to chairman, Senate Committee on Interstate and
Foreign Commerce_

Coy, Hon. Wayne, Chairman, Federal Communications Commission,
to Edward S. Jarrett, clerk..

Dawson, J. M., executive secretary, Joint Conference Committee of
American Baptists, 1628 Sixteenth Street, NW., Washington, D. C.,
to Edward Jarrett, clerk..

Devine, James J., attorney, Capitol District Liquor Stores Association,
Inc., 435 Central Avenue, Albany, N. Y., to Hon. Arthur Capper.

Howe, David W., president, American Newspaper Publishers Asso-

ciation, 370 Lexington Avenue, New York, N. Y., to Hon. W. H.

White, Jr.

Jobson, C. Frank, vice president, Conover-Mast Corp., publishers,

205 East Forty-second Street, New York 17, N. Y., to Hon. Wallace

H. White, Jr..

Maxwell, W. Floyd, executive director, Lithographers National Asso-

ciation, Inc., 420 Lexington Avenue, New York 17, N. Y....

Olson, Mel, president, Associated Tavern Owners of America, Inc., to

Committee on Interstate and Foreign Commerce_

Ornburn, I. M., secretary-treasury, Union Label Trades Department,

American Federation of Labor, A. F. of L. Building, Washington 1,

D. C., to chairman, Senate Interstate and Foreign Commerce Com-

mittee

Pietsch, Charles F., vice president, Lloyd, Chester & Dillingham,

Inc., 9 Rockefeller Plaza, New York 20, N. Y., to Interstate and

Foreign Commerce Committee. -

Salisbury, Philip, editor, Sales Management, 386 Fourth Avenue,

New York 16, N. Y., to Hon. Wallace H. White, Jr., chairman__

Sudarsky, John, vice president-treasurer, business manager, the

Hartford Courant, Hartford, Conn.

Volkmar, Harvey N., vice president, Lloyd, Chester & Dillingham,

Inc., 9 Rockefeller Plaza, New York 20, N. Y., to Interstate and

Foreign Commerce Committee__

200

215

215

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217

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