Advertising and Culture: Theoretical PerspectivesMary Cross Bloomsbury Academic, 11 iul. 1996 - 136 pagini This unique collection of essays explores postmodern American culture and the shaping influence of advertising. Using contemporary theory, the authors present a wide variety of perspectives on advertising's methods, language, and cultural effects. Topics include the myths and promises of advertising, the selling of racial and gender stereotypes, the construction of corporate images, the postmodern discourse of advertising, its literary techniques, and its persuasive strategies. This scholarly approach to advertising will be of interest to students and scholars in the fields of communication, cultural studies, and popular culture. |
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Pagina 51
... social context by writing a revisionist history of American culture in which the social good is defined as an extension , and ultimately a product , of its corporate existence and values . BRINGING GOOD THINGS TO LIFE GE's supple ...
... social context by writing a revisionist history of American culture in which the social good is defined as an extension , and ultimately a product , of its corporate existence and values . BRINGING GOOD THINGS TO LIFE GE's supple ...
Pagina 95
... social analysis , feminists have emphasized social criticism and have often attacked the contents of media programming and advertising . The critic Harold Bloom ( cited in Lehman ) proposed the title " The School of Resentment " as an ...
... social analysis , feminists have emphasized social criticism and have often attacked the contents of media programming and advertising . The critic Harold Bloom ( cited in Lehman ) proposed the title " The School of Resentment " as an ...
Pagina 96
... social forces that account for these behaviors is developed . Goffman himself suggests that we ought to ask ... social problems such as substance abuse and the transmission of AIDS . At the same time that the field is being asked to ...
... social forces that account for these behaviors is developed . Goffman himself suggests that we ought to ask ... social problems such as substance abuse and the transmission of AIDS . At the same time that the field is being asked to ...
Cuprins
Exotica in American TV Ads of the Eighties | 11 |
An Essay | 75 |
The Selling of Gender Identity | 91 |
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Advertising and Culture: Theoretical Perspectives Mary Cross Nu există previzualizare disponibilă - 1996 |
Termeni și expresii frecvente
advertising's Adweek African Americans American appearance Arab argue audience BBDO become behavior bring good things Brion Gysin Burroughs campaign campus of Fairleigh civilization communication consumers contemporary corporate created D.H. Lawrence Dan Fox depicted discourse Dream evoke example exotic Fairleigh Dickinson University female fiction film foreign GE's gender Gentlemen's Quarterly Gitlin Glass Bead Game Goffman hair Hispanic human identity idolatrous faith impact Jameson Japanese John language learning Lears lives look Lyotard magazine male Marchand meaning modern modernist myth Naked Lunch nature nostalgia pastoral play political PoMo portrayed postmodern cultural postmodernist Princeville programs racial reality reinforce representation role salvation Saturn Saturn Corporation sell social society stereotypes story strategies structure suggest symbols Television Todd Gitlin Toyota 4Runner traditional TV ads TV advertising TV commercials University Press values viewer woman women York young
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