Advertising and Culture: Theoretical PerspectivesMary Cross Bloomsbury Academic, 11 iul. 1996 - 136 pagini This unique collection of essays explores postmodern American culture and the shaping influence of advertising. Using contemporary theory, the authors present a wide variety of perspectives on advertising's methods, language, and cultural effects. Topics include the myths and promises of advertising, the selling of racial and gender stereotypes, the construction of corporate images, the postmodern discourse of advertising, its literary techniques, and its persuasive strategies. This scholarly approach to advertising will be of interest to students and scholars in the fields of communication, cultural studies, and popular culture. |
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Pagina 56
... Dan Fox , the young scientist who found it the next morning , had no idea what he'd created " ( italics added ) . We see Dan gripping the handle and looking intently at the clear plastic object . He bangs it against a table , drawing ...
... Dan Fox , the young scientist who found it the next morning , had no idea what he'd created " ( italics added ) . We see Dan gripping the handle and looking intently at the clear plastic object . He bangs it against a table , drawing ...
Pagina 57
... Dan Fox neither hauled an airplane engine up Pike's Peak nor raced around a baseball field at night testing the quality of electric lights . He simply followed up a laboratory experiment and discovered uses for a product he apparently ...
... Dan Fox neither hauled an airplane engine up Pike's Peak nor raced around a baseball field at night testing the quality of electric lights . He simply followed up a laboratory experiment and discovered uses for a product he apparently ...
Pagina 131
... Dan Fox , " 52 , 53 Davis , Stuart , frontispiece , 87 Debord , Guy , 7 Derrida , Jacques , 7 , 46 Differance , 8 Dodge , 22-24 " Dragnet , " 42 Ebony , 93 Edenic myth , 30 Education , 6 , 106-110 , 113 , 120 , 123 Einstein , Albert ...
... Dan Fox , " 52 , 53 Davis , Stuart , frontispiece , 87 Debord , Guy , 7 Derrida , Jacques , 7 , 46 Differance , 8 Dodge , 22-24 " Dragnet , " 42 Ebony , 93 Edenic myth , 30 Education , 6 , 106-110 , 113 , 120 , 123 Einstein , Albert ...
Cuprins
Exotica in American TV Ads of the Eighties | 11 |
An Essay | 75 |
The Selling of Gender Identity | 91 |
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Advertising and Culture: Theoretical Perspectives Mary Cross Nu există previzualizare disponibilă - 1996 |
Termeni și expresii frecvente
advertising's Adweek African Americans American appearance Arab argue audience BBDO become behavior bring good things Brion Gysin Burroughs campaign campus of Fairleigh civilization communication consumers contemporary corporate created D.H. Lawrence Dan Fox depicted discourse Dream evoke example exotic Fairleigh Dickinson University female fiction film foreign GE's gender Gentlemen's Quarterly Gitlin Glass Bead Game Goffman hair Hispanic human identity idolatrous faith impact Jameson Japanese John language learning Lears lives look Lyotard magazine male Marchand meaning modern modernist myth Naked Lunch nature nostalgia pastoral play political PoMo portrayed postmodern cultural postmodernist Princeville programs racial reality reinforce representation role salvation Saturn Saturn Corporation sell social society stereotypes story strategies structure suggest symbols Television Todd Gitlin Toyota 4Runner traditional TV ads TV advertising TV commercials University Press values viewer woman women York young
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