Advertising and Culture: Theoretical PerspectivesMary Cross Bloomsbury Academic, 11 iul. 1996 - 136 pagini This unique collection of essays explores postmodern American culture and the shaping influence of advertising. Using contemporary theory, the authors present a wide variety of perspectives on advertising's methods, language, and cultural effects. Topics include the myths and promises of advertising, the selling of racial and gender stereotypes, the construction of corporate images, the postmodern discourse of advertising, its literary techniques, and its persuasive strategies. This scholarly approach to advertising will be of interest to students and scholars in the fields of communication, cultural studies, and popular culture. |
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Pagina 46
... The Uses of Nostalgia : Studies in Pastoral Poetry . London : Chatto & Windus , 1972 . Lévi - Strauss , Claude . The Raw and the Cooked : Introduction to a Science of Mythology I. Trans . John and Doreen Weightman . New York : Harper ...
... The Uses of Nostalgia : Studies in Pastoral Poetry . London : Chatto & Windus , 1972 . Lévi - Strauss , Claude . The Raw and the Cooked : Introduction to a Science of Mythology I. Trans . John and Doreen Weightman . New York : Harper ...
Pagina 128
... The Uses of Nostalgia : Studies in Pastoral Poetry . London : Chatto and Windus , 1972 . Lévi - Strauss , Claude . The Raw and the Cooked : Introduction to a Science of Mythology I. Trans . John and Doreen Weightman . New York and ...
... The Uses of Nostalgia : Studies in Pastoral Poetry . London : Chatto and Windus , 1972 . Lévi - Strauss , Claude . The Raw and the Cooked : Introduction to a Science of Mythology I. Trans . John and Doreen Weightman . New York and ...
Cuprins
Exotica in American TV Ads of the Eighties | 11 |
An Essay | 75 |
The Selling of Gender Identity | 91 |
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Advertising and Culture: Theoretical Perspectives Mary Cross Nu există previzualizare disponibilă - 1996 |
Termeni și expresii frecvente
advertising's Adweek African Americans American appearance Arab argue audience BBDO become behavior bring good things Brion Gysin Burroughs campaign campus of Fairleigh civilization communication consumers contemporary corporate created D.H. Lawrence Dan Fox depicted discourse Dream evoke example exotic Fairleigh Dickinson University female fiction film foreign GE's gender Gentlemen's Quarterly Gitlin Glass Bead Game Goffman hair Hispanic human identity idolatrous faith impact Jameson Japanese John language learning Lears lives look Lyotard magazine male Marchand meaning modern modernist myth Naked Lunch nature nostalgia pastoral play political PoMo portrayed postmodern cultural postmodernist Princeville programs racial reality reinforce representation role salvation Saturn Saturn Corporation sell social society stereotypes story strategies structure suggest symbols Television Todd Gitlin Toyota 4Runner traditional TV ads TV advertising TV commercials University Press values viewer woman women York young
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