Diffusion of InnovationsFree Press of Glencoe, 1962 - 367 pagini Traditions of research on diffusion; Culture, norms, and diffusion; The adoption process; Characteristics of the innovation; Adopter categories; Innovators as deviants: in step with a different drummer; Opinion leaders and the flow of ideas; The role of the change agent and the consequences of innovation; Predicting innovativeness; Toward a theory of the diffusion and adoption of innovations. |
Cuprins
Introduction | 1 |
Traditions of Research on Diffusion | 21 |
Traditional and Modern Norms | 59 |
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adop adopter categories adopter distributions adoption of innovations adoption period adoption process Agricultural Experiment Station analysis average awareness Ban in press Beal and Rogers behavior cent change agents chapter clients commercial change agents concept cosmopolite Coughenour county extension agents cultural Deviation diffusion of innovations diffusion research drug earlier adopters early majority economic ELIHU KATZ evaluation stage example farm ideas farm innovations Farm Practices farmers hybrid corn hybrid seed ideal types important individuals information sources inno innovativeness scores investigation Iowa Katz laggards late majority later adopters LEE COLEMAN Lionberger M.S. Thesis Marsh and Coleman mass media measure Menzel method normal norms on innovativeness novators Ohio opinion leaders opinion leadership overadoption perceived personal influence present profitability Rahudkar rate of adoption relationship relative advantage research studies respondents Rogers and Burdge Rural Sociology Ryan and Gross scale social status social system norms sociometric standard scores tion University.-RS utilized Wilkening
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