Diffusion of Innovations

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Free Press of Glencoe, 1962 - 367 pagini
Traditions of research on diffusion; Culture, norms, and diffusion; The adoption process; Characteristics of the innovation; Adopter categories; Innovators as deviants: in step with a different drummer; Opinion leaders and the flow of ideas; The role of the change agent and the consequences of innovation; Predicting innovativeness; Toward a theory of the diffusion and adoption of innovations.

Din interiorul cărții

Cuprins

Introduction
1
Traditions of Research on Diffusion
21
Traditional and Modern Norms
59
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