The Execution Premium: Linking Strategy to Operations for Competitive Advantage

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Harvard Business Press, 2008 - 320 pagini
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In a world of stiffening competition, business strategy is more crucial than ever. Yet most organizations struggle in this area--not with formulating strategy but with executing it, or putting their strategy into action. Owing to execution failures, companies realize just a fraction of the financial performance promised in their strategic plans.

It doesn't have to be that way, maintain Robert Kaplan and David Norton in The Execution Premium. Building on their breakthrough works on strategy-focused organizations, the authors describe a multistage system that enables you to gain measurable benefits from your carefully formulated business strategy. This book shows you how to:

Develop an effective strategy--with tools such as SWOT analysis, vision formulation, and strategic change agendas
Plan execution of the strategy--through portfolios of strategic initiatives linked to strategy maps and Balanced Scorecards
Put your strategy into action--by integrating operational tools such as process dashboards, rolling forecasts, and activity-based costing
Test and update your strategy--using carefully designed management meetings to review operational and strategic data

Drawing on extensive research and detailed case studies from a broad array of industries,The Execution Premium presents a systematic and proven framework for achieving the financial results promised by your strategy.
 

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Cuprins

Introduction
1
Develop the Strategy
35
Plan the Strategy
69
Launching the Strategy into Motion
103
Aligning Organizational Units and Employees
125
Align Process Improvement Programs
157
Sales Forecasts Resource Capacity
185
Operational and Strategy Review Meetings
221
Meetings to Test and Adapt the Strategy
251
The Office of Strategy Management
281
Index
305
About the Authors
319
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