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Carrying out Louis Braille's principle of "working for the blind by the blind," the above group of experts met at UNESCO House in Paris to consider the preparation of a universal script for the blind. Conference documents were pressed in braille. Left to right: Miss Waller, transiator; Paul Henri, France; Suniti Kumar Chatterji, India; Nickola Bassali, Egypt; Miss Sautaum, guide; Miss Yarrow, UNESCO secretariat; Sir Clutha MacKenzie, UNESCO consultant on braille; Douglas H. Schneider, head of UNESCO's Mass Communications Department; and Capt. S. Bekhradnia, Persia. Three of the experts not seen fully in the picture are: Miss Marjorie Hooper, United States; John Jarvis, United Kingdom; and Alejandro Meza, Mexico. (See story on page 11.)

FEBRUARY 1950

UNIV
OF
MICH

VOL. III, NO. 8

A Memorandum on UNESCO and Hollywood

By LUTHER H. EVANS

(A full report of Mr. Evans' meetings with film leaders appears on page 7.)

At the invitation of groups interested in UNESCO I made a visit to Hollywood from December 14 to 18 with Howard F. Vickery, of the UNESCO Relations Staff.

The purpose of the trip was to have a member of the U.S. National Commission describe to important. persons in various phases of the motion-picture industry what it is believed the industry could do to support the UNESCO program of bringing peace to the world through education and understanding.

Miss Myrna Loy had planned a number of meetings and individual contacts with various people engaged in the work of making and distributing motion pictures, so that it was possible to do a great deal within a brief period.

We met the best talent of Hollywood at all levels

them and very receptive to concrete suggestions as to ways in which the motion-picture industry could play a greater role in the work for peace. My own lack of knowledge of the industry showed

up quite clearly when I was told of the many instances in which the motion picture had already made a significant contribution to the elimination of prejudices and misunderstandings among nationality and other groups. The results of the trip, therefore, were very encouraging indeed.

The discussions we held in Hollywood made it clear that important steps must be taken in order to achieve the results which are possible in the present situation. It seemed to us to be clearly necessary to set up procedures by which information concerning UNESCO and its activities and present programs of education can reach the creative people in Hollywood on a continuing and sat(Continued on page 5)

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Ethel Barrymore is greeted by screen writer Leonard
Spigelgass, host to the UNESCO gathering sponsored
by the Screen Writers' Guild during Mr. Evans' visit.

of production-direction, writing, acting. We found all of them surprisingly well oriented to the problems which we wanted to discuss with

U. S. NATIONAL COMMISSION FOR UNESCO

(United Nations Educational, Scientific and Cultural Organization)

Chairman: George D. Stoddard... Vice Chairmen: Detlev Bronk, Erwin D. Canham, Justin Miller.

Executive Committee: William Benton, Milton S. Eisenhower, Mrs. Douglas Horton, Waldo G. Leland, Rayford W. Logan, Earl J. McGrath, C. J. McLanahan, Mrs. Anna Rosenberg, Mrs. Henry Potter Russell, Stanley H. Ruttenberg, George N. Shuster, Merle A. Tuve, Howard E. Wilson, Mrs. Louise Wright, George F. Zook.

Other Members: Barclay Acheson, Ellis Arnall, Paul D. Bagwell, Keith Beery, Karl W. Bigelow, Livingston L. Blair, Miss Selma Borchardt, Chester Bowles, William G. Carr, Ben M. Cherrington, Arthur H. Compton, Wayne Coy, Nelson H. Cruikshank, Edgar Dale, Mrs. Harvey N. Davis, Everette L. DeGolyer, Henry Grattan Doyle, F. S. Dunn, Clarence A. Dykstra, George Harold Edgell, Luther H. Evans, David E. Finley, Robert M. Gates, Miss Rosamond Gilder, Rabbi Herbert S. Goldstein, Willard E. Goslin, Howard Hanson, Ross G. Harrison, Mrs. John E. Hayes, Mrs. Charles E. Heming, Ralph E. Himstead, Msgr. Frederick Hochwalt, Ernest M. Howell, B. W. Huebsch, Rees H. Hughes, Herbert C. Hunsaker, Charles S. Johnson, Rev. F. Ernest Johnson, Eric Johnston, William B. Levenson, Milton E. Lord, Archibald MacLeish, James Marshall, Roscoe C. Martin, Mrs. Anne O'Hare McCormick, Raymond McCoy, Miss Kathryn McHale, Richard P. McKeon, Charles E. Odegaard, Thomas G. Pullen, Frederick D. G. Ribble, Daniel C. Rich, Rabbi William F. Rosenblum, J. T. Sanders, Mrs. Raymond Sayre, Miss K. Frances Scott, Harlow Shapley, Lawrence M. C. Smith, Miss Maycie Southall, George S. Stevenson, Alexander J. Stoddard, Donald C. Stone, P. G. Stromberg, Davidson Taylor, Stanley D. Tylman, Harold C. Urey, Mrs. Pearl A. Wanamaker, Glenway Wescott, Robert L. West, Alexander Wetmore, M. L. Wilson. Executive Secretary: Charles A. Thomson, Department of State, Washington 25, D. C.

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EDWARD BARRETT NAMED TO SUCCEED GEORGE ALLEN AS ASSISTANT SECRETARY FOR PUBLIC AFFAIRS

Edward W. Barrett, editorial director of Newsweek, has been appointed Assistant Secretary of State for Public Affairs to succeed George V. Allen, who resigned to become U.S. Ambassador to Yugoslavia. The appointment was announced by President Truman on December 31 and was confirmed by the Senate on January 31.

In addition to his important duties as adviser to the Secretary of State on policies in the field of public affairs, both in this country and abroad, the Assistant Secretary of State for Public Affairs has under his direction the Office of International Information (the Voice of America and the Government's overseas press and film services), the Office of Educational Exchange, the Office of Public Affairs, and the UNESCO Relations Staff.

When the U.S. National Commission for UNESCO was established in 1946, Mr. Barrett was chosen one of the three vice chairmen. He continued as a member of the Commission until expiration of his three-year term last September, serving at one time as chairman of the Committee on Information and as a member of the Committee on Nominations and various subcommittees of the Executive Committee.

During World War II Mr. Barrett became Chief of the Overseas News and Feature Bureau of the Office of War Information and later served as acting deputy chief of the Allied Forces Psychological Warfare Branch. During the last year of the war, he directed overseas operations of OwI.

A native of Birmingham, Ala., Mr. Barrett, who is 39 years old, received his A.B. degree from the School of Public and International Affairs of Princeton University, and continued his studies at the University of Dijon in France. He began his journalistic career as a reporter on the Birmingham News and joined Newsweek in 1933.

Mr. Barrett's interest in UNESCO stems from the days of the UNESCO Preparatory Commission, when he served as adviser to the U.S. member on

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Edward W. Barrett

the Preparatory Commission at London in 1945. He later served as chairman of a committee to explore UNESCo's role in the field of mass media, and the resultant report was presented to the first meeting of the National Commission at Washington in 1946 by William Benton, then Assistant Secretary of State for Public Affairs.

An editorial in the Washington Post, commenting on the newly appointed Assistant Secretary of State, said that he "will have a job as broad in scope and as significant as any in the State Department." It added: "As editorial director of Newsweek, as a participant in UNESCO and with previous service in War Information and psychological warfare, he has an amazingly good background for this job. He is known as an extremely competent administrator. More important, he is devoid of any razzle-dazzle or 'big-shot' complex."

(Continued on page 6)

MASS COMMUNICATIONS MEETING URGES CLOSER LINKS BETWEEN UNESCO AND UN, FAVORS EXPANDED PROGRAM

The Mass Communications Program of UNESCO was reviewed by a "working party" of members of the U. S. National Commission for UNESCO and experts from various fields at a meeting held in Washington on January 10. Recommendations were made to the Committee on Program, to be considered in the light of the semiannual meeting of the National Commission in April and the Fifth Session of the UNESCO General Conference in Florence, Italy, next May.

The group voted recommendations for closer cooperation between the Mass Communications Department of UNESCO and the Department of Public Information of the United Nations at Lake Success, in order to utilize the resources of both organizations as fully as possible in behalf of UNESCO objectives; and it favored the immediate establishment of an over-all Mass Communications Committee by the Committee on Program with provision for the panels necessary for proper functioning in various fields. Other recommendations urged:

1. An expanded mass-communications budget to enable UNESCO to meet its responsibilities in the suggested cooperative arrangements with the United Nations, and, particularly, to establish effective liaison with the United Nations and government and private networks in the field of radio.

2. Emphasis on a limited number of themes for the mass-communications program-such as the war against illiteracy, human rights, the problems of food and people and expansion of the production and distribution of discussion materials on such themes, with effective integration of the work of the Mass Communications Department with the work of other departments.

3. UNESCO Cooperation with government and private groups for the production of educational films, for broader use of existing films, and in facilitating exchanges of films between various countries.

4. UNESCO Cooperation with film industries throughout the world in support of UNESCO objectives.

Clarification of UNESCO's publications program, with provision for more effective reproduction and distribution of its publications in the United States and other member states.

Erwin D. Canham, Commission member and editor of the Christian Science Monitor, presided over the meeting. Other Commission members present were George F. Zook, chairman of the Committee on Program; Luther H. Evans, chairman of the Committee on Information; Edgar Dale, chairman of the Educational Film Panel, and Stanley H. Ruttenberg, a member of the Program Committee. Others in the working party included Mrs. Kathleen Lardie, chairman of the Educational Radio Panel; Watson Davis, head of Science Service; Roger Albright, Motion Picture Association of America; John Howe, of the Encyclopaedia Britannica; and Herbert Edwards and Samuel De Palma, of the Department of State. Deputy Assistant Secretary of State for Public Affairs Howland H. Sargeant took part in the discussions. The working papers presented to the group by the UNESCO Relations Staff previously had been commented upon by various experts in mass-media fields.

Reports placed before the group told of progress made by UNESCO's Mass Communications Department, with stress placed on the increasing effectiveness of the new UNESCO Features for press and magazines, the monthly UNESCO Courier, the UNESCO World Review in radio, and UNESCO'S program of special articles, which since June 1, 1949, has resulted in 94 articles being prepared or commissioned for in various member states. While most such articles have been arranged directly by UNESCO with noted writers, its staff initiated a new form of public service through world distribution (outside the Americas) of 15 articles on "The Challenge of Cancer," by Lester Grant, which appeared originally in the New York Herald Tribune.

Reports on U.S. activities included data on the increased use of such UNESCO publications as the Courier, the Features and the UNESCO World Review; and explanations of (1) a pending nationwide educational program on "Food and People"; (2) preparation of a similar program on "Human Rights"; (3) the current program of Quill and Scroll, international honorary high-school journalistic society, through which UNESCO will be the theme this semester of high-school newspapers throughout the country; (4) a novel program

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Pictured at the Washington meeting are, left to right around the conference table: Stanley H. Ruttenberg, Samuel De Palma, Luther H. Evans, Mrs. Kathleen Lardie, Max McCullough (behind Mrs. Lardie), Erwin D.Canham, chairman, Howard F. Vickery, John Howe, Edgar Dale, Wilbert H. Pearson, Watson Davis, Roger Albright, and Mrs. Esther Brunauer. Mrs. Mary D. Mack is shown at the extreme right.

conducted through the Alice Deal Junior High School of Washington, D. C., which resulted in the production of several pamphlets and leaflets prepared and illustrated by the students themselves-a project which it is hoped to extend to schools in other parts of the country; (5) progress in the development of films on educational reconstruction and educational exchange, in cooperation with UNESCO and the U.S. film industry; and (6) plans for a pilot film project which it is hoped will involve both educational film groups and universities.

The group also discussed two other programs of major importance-plans to extend to audio-visual materials the present UNESCO Book Coupon Scheme, which helps to overcome the problems created by the existence of "hard" and "soft" currencies; and the UNESCo-sponsored audiovisual agreement, which now has been signed by 16 nations and which is designed to reduce or eliminate duties and quantitative restrictions on audio-visual materials related to education, science, and culture.

Evans Memorandum-Continued from page 2

isfactory basis. It is also clearly necessary to have a machinery by which the ideas which develop in the industry can be coordinated and channeled to UNESCO and the United Nations. One step in the process would seem to be the continuance and perhaps the expansion and the adequate staffing of Miss Loy's committee. The con

tinuation of Mogens Skot-Hansen in Hollywood as representative of the United Nations and also of UNESCO would seem to be desirable. In this manner UNESCO and the National Commission could be kept informed of developments in the field of motion pictures which are relevant to that program. It would perhaps be well also to provide even more complete representation on the National Commission from the motion-picture field than we have at present. I feel certain that early progress can be made on all of these matters.

Let me make it very clear that what we had in mind in our visit to Hollywood and what the people throughout the industry had in mind is not the preparation of propaganda films telling about UNESCO and its activities. What we had in mind. was that the industry, although it might make an occasional documentary film concerning UNESCO, or the United Nations, would be concerned primarily with actually carrying out through the medium of motion pictures the basic objective of UNESCO to educate the peoples of the world in the ways of peace by increasing understanding of one another and appreciation of the great principles which lie at the basis of a peaceful world. This means that any feature film should be considered, before it is actually produced, in the light of whether the impact which it would deliver upon the public of this country and of other countries would be an impact which left a result conducive to the strengthening or to the weakening of the forces working for a peaceful world.

It is quite clear in everyone's mind that neither propaganda, in the ordinary meaning of that term, nor the subsidy of unprofitable ventures is concerned in the program we are now engaged in developing.

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