Pink Tourism: Holidays of Gay Men and LesbiansCABI, 1 ian. 2006 - 234 pagini This book presents a detailed picture of gay and lesbian tourism from, primarily, a marketing perspective and examines how marketing activity engages with and affects social issues relating to homosexuality. It gives an overview of the nature of homosexuality and relevant issues that bear upon tourism and marketing. Topics covered include holiday profiles of both gay men and lesbians; supply of related holiday products; popular and non-popular destinations; tour operators and accommodation provision; tourism and sex and sexually transmitted infections; barriers and inhibitors to choice including host reactions; appropriate marketing strategies. The book locates gay and lesbian tourism and holiday marketing within a context of current issues such as citizenship, identity and consumerism, political activity and distraction, and contested space and de-gaying. |
Cuprins
Introduction | 1 |
Homosexualityits Nature and Characteristics | 15 |
Gay and Lesbian TouristsProfiles and Reasons | 45 |
Destination Choice as Risk Avoidance | 71 |
Gay and Lesbian Tourism Destinations | 89 |
Intermediaries Accommodation and Attractions | 117 |
Marketing Segments Surveys and Identity | 152 |
Holidays Marketing and Implications for Homosexuality | 182 |
Conclusions and Implications | 198 |
References | 204 |
| 229 | |
Alte ediții - Afișează-le pe toate
Termeni și expresii frecvente
accessed accommodation Airlines associated attract Australia beach behaviour bisexual campaign Cape Town chapter circuit parties Clift considered countries cruise cultural destination choice gay and lesbian Gay Games gay identity gay market gay or lesbian gay scene gay space gay tourists gay travel Gay Village gay-friendly heteronormative heterosexual Holidays of Gay homophobia homosexual identified instance island issues Key West leisure lesbian and gay lesbian destinations lesbian holiday lesbian market lesbian population lesbian tourists lesbian travel lesbian visitors less lgbt lifestyle London magazines mainstream male Mardi Gras market segment non-gay offer organizations Palm Springs parades and festivals particular partners Pink places Press advertisement produced Pride programmes promotion relating relationships reported respondents same-sex couples San Francisco sex tourism sexual activity sexual orientation significant social societies Stormbreak tion tour operators tourism studies travel agents travel guides whilst Witeck-Combs Communications women