Basic Marketing: A Managerial Approach

A. C. Nielsen activities advertising analysis areas basic brand Business Week buyers buying cent Centertowns chain chain stores channel members cities Commerce Cities commodities company's competition competitors considered convenience cost customers dealers demand curve department stores developed discount houses discussed distribution distributors economy effective effort Engel's Laws especially example expenditures factors Figure final consumers firms functions grocery handle important income increase industrial inventory large number located major manufacturers marketing manager marketing mix marketing research ment merchandise method middlemen motives normally obtain offered operation package personal selling planned obsolescence population potential preference problems prod product differentiation product policy profitable promotion purchase quantity relatively retailers Robinson-Patman Act salers sales promotion sales volume salesmen sellers specialty specific strategy sumers supermarket supply tion trade usually wholesalers wholesaling