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Pagina 4351
... station and network advertising . Something of the committee's concern is reflected in the statement in Time magazine on January 14 , 1957 , reading as follows : However they may be improved , the rating systems and their tyranny over ...
... station and network advertising . Something of the committee's concern is reflected in the statement in Time magazine on January 14 , 1957 , reading as follows : However they may be improved , the rating systems and their tyranny over ...
Pagina 4353
... station or other interested party ? 13. What percentage of your revenue is received from the business placed with you by the networks , by individual broadcast stations , and by advertising agencies and others ? 14. Please furnish any ...
... station or other interested party ? 13. What percentage of your revenue is received from the business placed with you by the networks , by individual broadcast stations , and by advertising agencies and others ? 14. Please furnish any ...
Pagina 4355
... station and program viewed , and the number of viewers ( men , women , and chil- dren under 16 ) . Monthly ratings measure .. Information ( in addition to ratings. Change of sample . Method of obtaining infor- mation from sample families ...
... station and program viewed , and the number of viewers ( men , women , and chil- dren under 16 ) . Monthly ratings measure .. Information ( in addition to ratings. Change of sample . Method of obtaining infor- mation from sample families ...
Pagina 4356
... stations which transmitted the program . Total U.S. homes reached by each program ( projec- tion ) . Share of audience : percent- age of all viewers watch- ing a particular program . Not available . American Research Bureau , Inc. The ...
... stations which transmitted the program . Total U.S. homes reached by each program ( projec- tion ) . Share of audience : percent- age of all viewers watch- ing a particular program . Not available . American Research Bureau , Inc. The ...
Pagina 4357
... stations and advertising agencies mostly in the sale and purchase of " spot " adver- tisements rather than pro- gram sponsorships . A comparative program pop- ularity report which aids subscribers ... Station Rating TELEVISION INQUIRY 4357.
... stations and advertising agencies mostly in the sale and purchase of " spot " adver- tisements rather than pro- gram sponsorships . A comparative program pop- ularity report which aids subscribers ... Station Rating TELEVISION INQUIRY 4357.
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Termeni și expresii frecvente
A. C. Nielsen A. S. MIKE MONRONEY amount answer Association of Insurance audience Audimeter auto automobile dealers Automobile Marketing Practices automobile physical damage BACKMAN BARNARD Better Business Bureau BUSBY Calvert Fire Insurance Chairman charts classification COBB collision insurance committee company's Connecticut correct coverage December 31 diary District of Columbia Edwards Deming effect Emmco Insurance examination figures finance company GAUNITZ homes HORN Insurance Commissioners insurance companies Insurance Department interview JORDAN June June 30 letter loss Massachusetts misclassification months NAIC National Association NAUA NAVARRE NIELSEN OMSBERG operation overcharges panies payment percent percentage policyholders premiums purchaser question questionnaires radio received record refunds reinsurance replies request result risks RISQUE sample Senator MONRONEY Senator PAYNE sent Service Fire Insurance South Carolina statement statistical subcommittee surplus television Texas tion Total underwriting WSYR York