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Pagina 4352
... measurements ? Please list the specific cities in which your measurements are taken . 2. What services does your ... measure ? Indicate the devices employed , the number and nature of the personnel conducting the survey ( if it is ...
... measurements ? Please list the specific cities in which your measurements are taken . 2. What services does your ... measure ? Indicate the devices employed , the number and nature of the personnel conducting the survey ( if it is ...
Pagina 4355
... measure .. Information ( in addition to ratings. Change of sample . Method of obtaining infor- mation from sample families . Permanent sample ; changed | New sample each month .... 4 of the sample is new each ] only to reflect population ...
... measure .. Information ( in addition to ratings. Change of sample . Method of obtaining infor- mation from sample families . Permanent sample ; changed | New sample each month .... 4 of the sample is new each ] only to reflect population ...
Pagina 4358
... Measures location and intensity of radio and telev audiences . Most recent study based on 1956 broadcasting and ... measured tuned to the program . 2. Sets in use : Percent of all homes tuned to all stations at a given 3. Audience ...
... Measures location and intensity of radio and telev audiences . Most recent study based on 1956 broadcasting and ... measured tuned to the program . 2. Sets in use : Percent of all homes tuned to all stations at a given 3. Audience ...
Pagina 4361
... measure . The percentage of all TV homes 14 Information ( in addition to ratings ) reported monthly . able to receive the program that had it tuned in for ( 1 ) 6 minutes or more ; and ( 2 ) during an aver- age minute . Sets in use ...
... measure . The percentage of all TV homes 14 Information ( in addition to ratings ) reported monthly . able to receive the program that had it tuned in for ( 1 ) 6 minutes or more ; and ( 2 ) during an aver- age minute . Sets in use ...
Pagina 4379
... measure- ments for use in controlling the vast marketing operations of industry . There seemed to be far too much guessing - too much " flying by the seat of the pants " -in matters which involved millions of the stockholders ' money ...
... measure- ments for use in controlling the vast marketing operations of industry . There seemed to be far too much guessing - too much " flying by the seat of the pants " -in matters which involved millions of the stockholders ' money ...
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7 | |
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30 | |
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1 | |
4 | |
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18 | |
59 | |
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Termeni și expresii frecvente
A. C. Nielsen A. S. MIKE MONRONEY amount answer Association of Insurance audience Audimeter auto automobile dealers Automobile Marketing Practices automobile physical damage BACKMAN BARNARD Better Business Bureau BUSBY Calvert Fire Insurance Chairman charts classification COBB collision insurance committee company's Connecticut correct coverage December 31 diary District of Columbia Edwards Deming effect Emmco Insurance examination figures finance company GAUNITZ homes HORN Insurance Commissioners insurance companies Insurance Department interview JORDAN June June 30 letter loss Massachusetts misclassification months NAIC National Association NAUA NAVARRE NIELSEN OMSBERG operation overcharges panies payment percent percentage policyholders premiums purchaser question questionnaires radio received record refunds reinsurance replies request result risks RISQUE sample Senator MONRONEY Senator PAYNE sent Service Fire Insurance South Carolina statement statistical subcommittee surplus television Texas tion Total underwriting WSYR York