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Pagina 4369
... cost of such a national television rating service annually would amount to about $ 5 million . This cost would , of course , be shared in relative amounts by the networks , advertising agencies , and the sponsors of programs . Many ...
... cost of such a national television rating service annually would amount to about $ 5 million . This cost would , of course , be shared in relative amounts by the networks , advertising agencies , and the sponsors of programs . Many ...
Pagina 4418
... cost of delivering the advertiser's commercial mes- sages , in terms of cost per thousand persons or families reached , will increase . Sponsers and networks can scarcely be blamed for taking this important fact into account in deciding ...
... cost of delivering the advertiser's commercial mes- sages , in terms of cost per thousand persons or families reached , will increase . Sponsers and networks can scarcely be blamed for taking this important fact into account in deciding ...
Pagina 4420
... COST PER 1000 COMM'L MINS $ 1.71E EST . TIME & TALENT COST PER T / C $ ( 000 ) 92483.2 125.01457 911 4595 87,5 105.9 93.5 79.9 64.7 326.6-2818 2207 278.8 70.9 83 Mr. NIELSEN . Here are the costs per thousand for. 4420 TELEVISION INQUIRY.
... COST PER 1000 COMM'L MINS $ 1.71E EST . TIME & TALENT COST PER T / C $ ( 000 ) 92483.2 125.01457 911 4595 87,5 105.9 93.5 79.9 64.7 326.6-2818 2207 278.8 70.9 83 Mr. NIELSEN . Here are the costs per thousand for. 4420 TELEVISION INQUIRY.
Pagina 4424
... cost of distributing goods from factory to consumer creates a major part of the cost of living . The fact that television , operating in free competition with other forms of advertising , has rapidly obtained a significant and rapidly ...
... cost of distributing goods from factory to consumer creates a major part of the cost of living . The fact that television , operating in free competition with other forms of advertising , has rapidly obtained a significant and rapidly ...
Pagina 4432
... COST PER YEAR ( TIME TALENT , ESTIMATED ) .... $ 1,356,000 10 COST PER COMMERCIAL MINUTE ( 3 ) ...... VALUE OF AVERAGE MINUTE ( 16.8 % ) . $ 452,000 $ 452,000 VALUE OF HIGHEST MINUTE ( 19.0 % ) . $ 512,000 5 + +++++ ( $ 60,000 GAIN ) ...
... COST PER YEAR ( TIME TALENT , ESTIMATED ) .... $ 1,356,000 10 COST PER COMMERCIAL MINUTE ( 3 ) ...... VALUE OF AVERAGE MINUTE ( 16.8 % ) . $ 452,000 $ 452,000 VALUE OF HIGHEST MINUTE ( 19.0 % ) . $ 512,000 5 + +++++ ( $ 60,000 GAIN ) ...
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Termeni și expresii frecvente
A. C. Nielsen A. S. MIKE MONRONEY amount answer Association of Insurance audience Audimeter auto automobile dealers Automobile Marketing Practices automobile physical damage BACKMAN BARNARD Better Business Bureau BUSBY Calvert Fire Insurance Chairman charts classification COBB collision insurance committee company's Connecticut correct coverage December 31 diary District of Columbia Edwards Deming effect Emmco Insurance examination figures finance company GAUNITZ homes HORN Insurance Commissioners insurance companies Insurance Department interview JORDAN June June 30 letter loss Massachusetts misclassification months NAIC National Association NAUA NAVARRE NIELSEN OMSBERG operation overcharges panies payment percent percentage policyholders premiums purchaser question questionnaires radio received record refunds reinsurance replies request result risks RISQUE sample Senator MONRONEY Senator PAYNE sent Service Fire Insurance South Carolina statement statistical subcommittee surplus television Texas tion Total underwriting WSYR York