AUDIENCE SIZE (OR "RATING") 1. Program popularity. 2. Season of the year. 3. Day of the week. 4 Hour of the day. 8 Competing programs. 9. Preceding and following programs. (The following material was received Feb. 20, 1959, from Trendex Inc.:) Mr. NICHOLAS ZAPPLE, TRENDEX, INC., New York, N.Y., February 20, 1959. Communications Counsel, U.S. Senate Committee on Interstate and Foreiṛ Commerce, Capitol Building, Washington, D.C. DEAR MR. ZAPPLE: Enclosed please find the information you requested some time ago on our tabulation and calculation procedure. I am sorry for the delay, but we had been awaiting the arrival of the biographical material on Dr. Deming you had also requested. We now find that his office has sent this material to you under separate cover. Group IV: Cleveland, St. Louis, Dallas-Fort Worth, Baltimore, Minneapolis-St. 29.0 Group V: Kansas City, Indianapolis, Columbus, Atlanta, Denver, Omaha-Council 11.2 Arithmetic weights for group totals are applied. Percentages are obtained from total weighted calls. Step I: Obtain base of TV homes from random sample. Apply 94.7 percent TV penetration figure to random don't answer and random line's busy to convert to TV homes as above right. Step II: Calculate TV sets-in-use as follows: Step III. Calculate share of audience as follows: Total program mentions Total viewing TV-Don't know program Step IV. Calculate rating as follows: TV sets-in-use share of audience. FINANCE AND INSURANCE HEARINGS BEFORE A SUBCOMMITTEE OF THE COMMITTEE ON INTERSTATE AND FOREIGN COMMERCE UNITED STATES SENATE EIGHTY-FIFTH CONGRESS FIRST SESSION PURSUANT TO S. Res. 26 A RESOLUTION TO INVESTIGATE CERTAIN PROBLEMS COMMERCE MARCH 18, 19, 20, AND 21, 1957 ᏢᎪᎡᎢ 1 Printed for the use of the Committee on Interstate and Foreign Commerce Backman, Allan F., executive vice president, National Better Business Bureau, Inc., Chrysler Building, New York, N. Y. Barnard, Kenneth, chairman, committee on installment contracts, Association of Better Business Bureaus, Inc., and president, Chicago Better Business Bureau, 14 East Jackson Boulevard, Cobb, William L., vice president, Industrial Insurance Co., 1017 Humphreys, Hon. Joseph A., commissioner of insurance, department of banking and insurance, Commonwealth of Massachusetts, 100 Jordan, Albert, superintendent, Department of Insurance, District of Kelleher, Thomas J., Jr., principal examiner, department of banking and insurance, Commonwealth of Massachusetts, 100 Nassau Mawhinney, William J., assistant director, Washington, D. C., Better Business Bureau, Star Building, Washington, D. C. McCarthy, Leland S., director, Washington, D. C., Better Business Bureau, Star Building, Washington, D. C.. O'Brien, John L., president, Better Business Bureau of Akron, Ohio, Stout, Miller O., deputy superintendent, Department of Insurance, District of Columbia, 14th and E Streets NW., Washington, D. C.... Van Horn, Henry L., president, Calvert Fire Insurance Co. and Kelleher, Thomas J., Jr., principal examiner, department of banking and insurance, Commonwealth of Massachusetts, 100 Nassau Street, O'Brien, John L., president, Better Business Bureau of Akron, Ohio, 5 Emmco Insurance Co., South Bend, Ind... Service Fire Insurance Co., 1 Park Ávenue, New York, N. Y... |