Internet Marketing, SEO & Advertising

Coperta unu
MultiMedia Publishing, 15 apr. 2014

A guide for online marketers, advertisers and publishers, to increase the digital marketing and optimize their costs and benefits.

Internet marketing, also known as digital marketing, web marketing, online marketing, search marketing or e-marketing, is the marketing (generally promotion) of products or services over the Internet. Search engine optimization (SEO) is a set of methods aimed at improving the ranking of a website in search engine listings.

Generally speaking, advertising is the promotion of goods, services, companies and ideas, usually by an identified sponsor. Marketers see advertising as part of an overall promotional strategy.

Other components of the promotional mix include publicity, public relations, personal selling and sales promotion.

Online advertising is advertising on the Internet. This particular form of advertising is a source of revenue for an increasing number of websites and companies.

 

Pagini selectate

Cuprins

Termeni și expresii frecvente

abuse AdSense advertising network adware affiliate marketing agencies algorithms anti-spam banner blocking brand browser called campaign classified click fraud client commercial e-mail common companies cost create customers display DNSBL domain name doorway pages e-mail addresses e-mail marketing e-mail spam example Google bombing Google's honeypot hyperlinks install Internet marketing IP addresses ISPs JavaScript keywords large number legitimate link farms link popularity mail server messaging spam methods newsgroups online advertising online marketing open relays operators opt-in PageRank Paid inclusion pay per click phrase pop-up popup ads posting promote publisher Quixtar ranking recipients redirect relevant search engine optimization search engine results search results send spam sender sent SERPs spam filters spam messages spamdexing spammers splog spyware target techniques telemarketing term type-in traffic unsolicited Usenet user's users visitors webmasters webpage Windows Yahoo

Despre autor (2014)

Owner and manager with MultiMedia SRL and MultiMedia Publishing House.


 Project Coordinator for European Teleworking Development Romania (ETD)


 Member of Rotary Club Bucuresti Atheneum


 Cofounder and ex-president of the Mehedinti Branch of Romanian Association for Electronic Industry and Software


 Initiator, cofounder and president of Romanian Association for Telework and Teleactivities


 Member of Internet Society


 Initiator, cofounder and ex-president of Romanian Teleworking Society


 Cofounder and ex-president of the Mehedinti Branch of the General Association of Engineers in Romania


 Physicist engineer - Bachelor of Science (Physics, Major Nuclear Physics). Master of Philosophy.


Services: web design, e-commerce and other web applications * internet marketing, SEO, online advertising, branding * software localization, English - Romanian - French translation * articles, desktop publishing, secretarial services * powerpoint, word and pdf presentation, image, audio and video editing * book and e-book conversion, editing and publishing , isbn

Informații bibliografice

TitluInternet Marketing, SEO & Advertising
AutorNicolae Sfetcu
EditorMultiMedia Publishing, 2014
  
Exportă citatulBiBTeX EndNote RefMan