Business Builders in Cosmetics

The business of beauty has earned a pretty penny for the entrepreneurs featured in this new book, including Helena Rubinstein and Elizabeth Arden, contemporaries and competitors; Max Factor, makeup artist to the stars of screen and stage; David Hall McConnell, founder of Avon, who brought the store to his customers; Charles Revson, whose nail enamel company grew into Revlon; Estee Lauder, skin-care expert; and Anita Roddick, founder of The Body Shop, featuring products made from natural ingredients.