Writing That Works, 3rd Edition: How to Communicate Effectively in Business

Coperta unu
Harper Collins, 31 aug. 2010 - 208 pagini

The classic guide that helps you communicate your thoughts clearly, concisely, and effectively. Essential for every professional, from entry level to the executive suite, Writing that Works includes advice on all aspects of written communication—including business memos, letters, reports, speeches and resumes, and e-mail—and offers insights into political correctness and tips for using non-biased language that won’t compromise your message.

Concise and easy-to-use, Writing that Works features an accessible, at-a-glance style, full of bulleted "tips" and specific examples of good vs. bad writing.

With dozens of samples and useful tips for composition, Writing That Works will show you how to improve anything you write:

  • E-mails, memos and letters that get read—and get action
  • Proposals, recommendations, and presentations that sell ideas
  • Plans and reports that get things done
  • Fund-raising and sales letters that produce results
  • Resumes and letters that lead to interviews
  • Speeches that make a point

And much more.

 

 

 

Ce spun oamenii - Scrieți o recenzie

Review: Writing That Works

Comentariu Utilizator  - Juliette Lim - Goodreads

I got this book in the hopes of learning how to write better. But what I realized midway is that writing - even business writing - does not work out to be a formula. Writing has styles and varies per ... Citiți recenzia completă

Cuprins

Writing That Works
1
Dont Mumbleand Other Principles of Effective Writing
7
I Love My Computer
36
Emailthe Great Mailbox in the Sky
45
Memos and Letters That Get Things Done
63
Presentations and Speeches
90
Plans and Reports That Make Things Happen
111
Recommendations and Proposals That Sell Ideas
125
Sales and FundRaising Letters
136
Coping with Political Correctness
150
Writing a Resumeand Getting an Interview
156
Editing Yourself
177
Making It Easy to Read
183
Other Books That Will Help You Write Better
191
Drept de autor

Alte ediții - Afișați-le pe toate

Termeni și expresii frecvente

Despre autor (2010)

Kenneth Roman, former Chairman and CEO of Ogilvy & Mather Worldwide, is active on corporate and nonprofit boards.

Joel Raphaelson, former Executive Creative Director of Ogilvy & Mather Worldwide, lectures on writing.

Informații bibliografice