Theories of Mass CommunicationLongman, 1989 - 368 pagini This bestselling text locates specific issues in classical sociological and psychological theories and links them to mass communication, identifying various ways in which both individuals and society itself depend on information provided by mass communication. |
Cuprins
Stages in the Development of Human | 3 |
The Emergence of the Mass Press | 46 |
Notes | 61 |
Drept de autor | |
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advertising American analysis assumptions attitudes audience basic became become behavior beliefs broadcast cable cable television camera obscura century Chapter Charles Horton Cooley cognitive communica complex concept concerning conflict contemporary culture dependency relations dependency theory early economic effects example factors film formulations goals groups household human idea important increasing individual industry interaction interpersonal issues kinds knowledge language learning magic bullet theory major mass communication mass media meanings media content media dependency media system dependency medium messages modeling theory motion picture munication nature newspaper paradigm particular patterns perspective persuasion Plato play political principles problem produced psychological radio reality relationship role selective influence shape significant social learning theory social order social organization social system society sociology specific strategy structural functional symbolic television theoretical tion understanding UNIVERSITY OF CALIFORNIA videotex York
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