Theories of Mass CommunicationThis bestselling text locates specific issues in classical sociological and psychological theories and links them to mass communication, identifying various ways in which both individuals and society itself depend on information provided by mass communication. |
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Cuprins
Stages in the Development of Human | 3 |
The Emergence of the Mass Press | 46 |
Notes | 61 |
Drept de autor | |
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Alte ediții - Afișează-le pe toate
Theories of Mass Communication Melvin Lawrence DeFleur,Sandra Ball-Rokeach Nu există previzualizare disponibilă - 1989 |
Termeni și expresii frecvente
action activities advertising American attitudes audience basic basis became become began beginning behavior broadcast cable called century Chapter cognitive complex concept concerning conduct construction contemporary continue culture dependency early effects example existence experience explanations fact factors functional given goals groups human idea important increasing individual industry influence interest issues kinds knowledge language learning limited living major mass communication mass media meanings media system medium messages motion nature newspaper operate organization paradigm particular patterns period persuasion picture play political possible present principles problem produced psychological question radio reality reason receive relations relationship remains result role selective shape shared significant social society specific strategy structure television theory tion understanding United UNIVERSITY various York
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Informații bibliografice
| Titlu | Theories of Mass Communication |
| Autori | Melvin Lawrence DeFleur, Sandra Ball-Rokeach |
| Coautor | Sandra Ball-Rokeach |
| Ediție | 5 |
| Editor | Longman, 1989 |
| Exemplar original de la | Universitatea din California |
| Scanată la | 22 aug. 2008 |
| ISBN | 080130007X, 9780801300073 |
| Lungime | 368 pagini |
| Exportă citatul | BiBTeX EndNote RefMan |