The Marketing Mix: Master the 4 Ps of marketing
50 Minutes, 2 sept. 2015 - 33 pagini
Master the 4 Ps of marketing
This book is a practical and accessible guide to understanding and implementing the marketing mix, providing you with the essential information and saving time.
In 50 minutes you will be able to:
• Launch a new product or test an existing marketing strategy
• Understand the 4 Ps of the marketing mix and use them to attract your target market
• Analyze case studies of well-known companies to see how the marketing mix operates in real life
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