The Marketing Mix: Master the 4 Ps of marketing50 Minutes, 2 sept. 2015 - 33 pagini Master the 4 Ps of marketing This book is a practical and accessible guide to understanding and implementing the marketing mix, providing you with the essential information and saving time. In 50 minutes you will be able to: • Launch a new product or test an existing marketing strategy • Understand the 4 Ps of the marketing mix and use them to attract your target market • Analyze case studies of well-known companies to see how the marketing mix operates in real life ABOUT 50MINUTES.COM| Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level. |
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50MINUTES.com acquire the product advertising Alain Afflelou Aldi available to marketers behaviour bestknown brand Business Case Studies Chevalier and Pierre choose communication policy company’s competition competitors components concept consumer context create value CWords Take defined Determine the attributes Diebold distribution costs distribution network distribution policy distribution strategy Dubois encourage the customer ensure existing marketing strategy four policies Four Ps Passé includes innovation know the target Lauterborn Manceau marketers for decisionmaking Marketing Litany Marketing Management marketing mix elements marketing mix model marketing mix provides marketing mix strategy McCarthy McCarthy’s model Michel Chevalier mixers of ingredients MODEL The marketing Neil Borden offer packaging Paris Pearson Education perceived value Philip Kotler Physical evidence policy The price positioning price elasticity pricing policy process and physical product or service product policy pull strategy Reibstein RELATED MODELS sales force strategy based target market test an existing tool for marketers tools available variables