The Management of Marketing Costs

accurate actual adjustment advertising artistry basic budget business executive businessmen catalogues channels of distribution chapter commitments companies we visited company's competition competitors conflicts cost figures credit rating Curtis Publishing Company deciding decisions developed direct mail distribution cost accounting distributors dollars efficiency engineers established estimate expenditures experience factory costs factory overhead facts Federal Trade Commission forces frequently getting orders Harvard Business School important in-come incur individual industrial companies instance large number limited lower factory machine management of marketing manu Manufacturing Company marketing cost pattern ment methods norm observed obviously order-getting ingredients order-getting technique out-go pany particular performance personal selling planning potential customers problem product design purchaser purpose reason relationships reliable reported responsibility sales capacity sales manager salesmen SATURDAY EVENING POST seller selling expense sold standards status quo territory things tions typical unit variations