SAGE Publications, 2013 - 423 pagini
This book offers a detailed approach to studying media influences and presents readers with a clear vision of what it means to operate at a higher level of media literacy. W. James Potter argues that the media have a profound influence on the way we perceive the world by shaping our beliefs and expectations. By becoming more media literate, we can avoid the potentially negative effects of those media messages as well as amplify the potentially positive effects. With substantial discussion of media content, audiences, and the media industries, the book tackles key issues related to media ownership, invasion of privacy, piracy of media messages, violence, and sports. Readers will gain a clearer perspective on the borders between the real world and the simulated media world and will become more informed and literate media consumers.
Ce spun oamenii - Scrie o recenzie
Nu am găsit nicio recenzie în locurile obișnuite.
23App APotter 6e46857
ability active advertising American attention attract audience become behavior better broadcast businesses cable chapter characters cognitive Communication companies construct continue costs create criticism deal effects elements emotional example experience exposure feel idea important increase individual industry influence interest Internet issue Journal journalists keep kinds knowledge structures less look magazines major mass media meaning media literacy media messages medium million movie networks newspapers organizations parents particular patterns person perspective play players positive present problem published radio reality record reported shows situation comedies skills social stage stations story television things understand United users viewing violence watch websites York