Media LiteracySAGE Publications, 2013 - 423 pagini This book offers a detailed approach to studying media influences and presents readers with a clear vision of what it means to operate at a higher level of media literacy. W. James Potter argues that the media have a profound influence on the way we perceive the world by shaping our beliefs and expectations. By becoming more media literate, we can avoid the potentially negative effects of those media messages as well as amplify the potentially positive effects. With substantial discussion of media content, audiences, and the media industries, the book tackles key issues related to media ownership, invasion of privacy, piracy of media messages, violence, and sports. Readers will gain a clearer perspective on the borders between the real world and the simulated media world and will become more informed and literate media consumers. |
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Termeni și expresii frecvente
ability active advertising African American American analyze attention attract audience members automatic behavior broadcast television Broadcasting & Electronic cable cable television chapter characters cognitive consumers costs create crime e-mail elements emotional entertainment EverQuest example experience Facebook feel film focus goals important increase influence interactive Internet Journal of Broadcasting journalists knowledge structures magazines mass media meaning media companies media effects media exposures media literacy media literate media messages medium million MMORPG movie MySpace negative newspapers Newsweek niche audiences parents patterns person perspective players portrayals profit radio stations real world reality record revenue Santa Barbara News-Press shows situation comedies skills social social networking story teams technological convergence topic users Viacom viewers violence watch websites YouTube