Harvard Business Review on Breakthrough Thinking
Teresa Amabile, Dorothy Leonard, Jeffrey Rayport, Eileen Morley, Andrew Silver, Suzy Wetlaufer, Peter Drucker
Harvard Business School Press, 1999 - 239 pagini
Creativity and innovation are the keys to competitive advantage, and yet many organizations view inspiration as an elusive, unmanageable phenomenon. In fact, proven strategies for fostering and managing creativity do exist -- the Harvard Business Review has published some of the best thinking on how to organize for innovation. This collection highlights leading ideas for incorporating the power of creativity into your strategic outlook.
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