Call to Action: Secret Formulas to Improve Online Results

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HarperCollins Leadership, 29 oct. 2006 - 288 pagini

Call to Action includes the information businesses need to know to achieve dramatic results from online efforts. Are you planning for top performance? Are you accurately evaluating that performance? Are you setting the best benchmarks for measuring success? How well are you communicating your value proposition? Are you structured for change? Can you achieve the momentum you need to get the results you want? If you have the desire and commitment to create phenomenal online results, then this book is your call to action.

Within these pages, New York Times best-selling authors Bryan and Jeffrey Eisenberg walk you through the five phases that comprise web site development, from the critical planning phase, through developing structure, momentum, and communication, to articulating value. Along the way, they offer advice and practical applications culled from their years of experience "in the trenches."

 

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Cuprins

PLANNING
1
STRUCTURING
37
COMMUNICATING
112
MOMENTUM
143
OPTIMIZING
209
GLOSSARY
238
NOTES
258
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